Financial and economic crisis has been around us for more than two years now - most of the western economics went through a sustained period of recession and some countries seem to have registered some progression of their GDPs in the last quarter. Most governments took measures to reduce the impact of the economic crisis, the measures ranging from Bank regulations, recapitalization to increase the consumption through fiscal measures. How effective are these measures, what is their impact on the long term?
But, how should the corporate sector react? What should be their strategy? Can pricing do the trick?
Pricing is perceived as an art requiring magic skills. Pricing gurus are supposed to provide optimal price but are such expectations legitimate? Can a company avoid answering internally to the following question: what do we expect from a pricing policy? How does the crisis change that framework? Is there a notion like "pricing in a time of crisis"? Are there other options than lowering the prices?
September 29 2009, 18.00h Europski dom, Jurišićeva 1, Zagreb
Jyoti Gupta, PhD, ESCP-EAP is a financial expert with distinguished theoretical and practical background related to fields of Corporate Finance, Financial Strategy, Financial Theory and Emerging Financial Markets. He is an emeritus professor of Finance at ESCP-EAP, France and also a Consultant for the World Bank (since 1998) and the European Commission (since 1997), eminent lecturer and publicized author of numerous articles on Finance related topics. His research areas include: Emerging Financial Markets, Corporate Finance, Financial Engineering and Energy Finance.
Emmanuel Zilberberg, PhD, ESCP-EAP is professor of Managerial Accounting at ESCP-EAP and consultant/lecturer specialized in pricing challenges. As a consultant, Emmanuel conducts audits of the pricing policies of companies and develops and implements scorecards, compensation systems and training sessions for senior management and sales force. Emmanuel has also written a book on pricing: “Le Levier prix: pour concilier rentabilité et croissance” (The price lever: reconciling profitability and growth). Emmanuel has won First Prize for Most Innovative Case Study in Management awarded by CIDEGEF in collaboration with the Center for Innovation in Management Education (HEC Montreal).
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Controlling core contribution in this case is seen not just as a function which defines goals, measures and analyzes accordingly, but, prior to it, Controlling should recognize key-competences, integrate the system around these competences and be of help to managers to go beyond their existing objectives.
