Last COTRUGLI Forum in this month will be held on Tuseday, 27th of October. Scandinavian manager and consultant, Torben Valsted, will deliver a lecture on an interesting topic - "Be the Brand".

Here are some thoughts from Mr. Valsted about the Forum: "Sustainable profitable growth is the main objective of any business but it’s nothing more than a bi-product of performing with excellence. Branding is the process of making a brand constitute a convincing promise in the minds of customers and is essentially the key to achieve excellence.

Every company is in to branding whether it chooses to believe so or not – it’s not a question of IF the company should do it but merely of a question of HOW to do it diligently. Branding is too important to leave exclusively to a few marketing people…get in the driver’s seat and make the entire organisation drive for branding excellence – make it "Be the Brand"!

Torben Valsted came to Croatia more than 10 years ago. He is former manager of Carlsberg and Nestlé; today he works as marketing manager in Hrvatska pošta. Brending is his main area of experticse and he has extensive international experience in this field.

Participation at the event is free for all applied individuals, but please note that number of seats is limited and they will be booked in chronological order. While applying, we kindly ask you to fill in your contacts and name of the organization you work for. Organizer reserves the right to adjust the program.
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